Granny's Finest is a foundation that lets designers and Grannies collaborate to create handmade accessories. The grannies knit and crochet with beautiful and soft yarns and in return for their craftsmanship a weekly handwork club and outings are organized. If you buy one of the designs you get to personally thank the granny's that knit your beanie, scarf or cowl by sending them a card.
What I like about this concept is that it has a social goal. They want to contribute to the well-being of our senior citizens by letting them make, learn and work together with designers on quality products. View and shop the collection here
The video is made by Martine Rozema