How To Style: Wrap Dress Instructions NO.4
May 08 2012
This time it's the simple but elegant basic wrap.
Charlotte Kan
The proces behind the fashion designs,
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Saint
Germain is ambitious to recognize talent and push artists &
creatives to pursue their professional career. In our gallery,
emerging
designers and artists get the chance to display their
individual works.
Our goal is to launch them in a unique way, giving them the
right
exposure by using our in-house marketing, pr and production skills.
In
the simplest of putting it we think, create, connect and launch in
order
to offer ‘a wardrobe’ that fits perfectly. Whether that
is redesigning a
brand’s identity or creating it from the ground up, our
approach is the
same: create (visually) engaging solutions & events that will
bring
forward a fresh, aesthetic and memorable experience.
We are
committed to bringing a fresh (retail) concept in the city. We
work
closely with other creatives and artists to develop projects
that
appeal to our like-minded friends and clients. In our work we wish
to
close the gap between fashion, art and commerce by creating a
synergy
between different working fields and visions, resulting in a
unique
service or product.
The
Creative Collective currently exists of 4 people but slowly
expanding
based on project and client needs. As the initiator of Saint
Germain, I
come from the fashion and PR corner and as such I’ve taken on
the
challenge to carry out the vision and mission - the soul of
Saint
Germain. Together with a strong team of individuals with each their
own
expertise in the fashion and art industry, we want to produce as
many
inspiring and fun projects, products and services, based on the
needs of
our customers and market demand.
How do
you select the designers and artists? Is there a common ground in
style?
I do
not think that there’s a common background in style but I do
search
for timeless beauty in each piece. At Saint Germain we believe
in
artwork that is not necessarily widely accepted but has endless
beauty.
Not only style but also choice of materials, work ethic and
authenticity
is what we keep in mind when selecting designers or
artists.
I hope
to have built a value driven company. Trusted by our customers and
clients in terms of originality, quality and service.
As a
Creative Agency with memorable events and partnerships: a
strong,
high quality portfolio we can be proud of. As a store: to have
become
more than a boutique; a style, a brand perhaps.
OPENING HOURS
Monday, Wednesday and Friday 11.00 – 18.00 hrs
Thursday 11.00 – 21.00 hrs
Saturday 10.00 – 17.30 hrs
Sunday 12.00 – 17.00 hrs
SAINT GERMAIN
Oudezijds Armsteeg 28
1012 GP Amsterdam
